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The Next Brief: Catch Up With Us
Insights, strategies, and events for founders and business leaders.
Alejandra Santos Alejandra Santos
April 21, 2025
MARCH BRIEF
Alejandra from Into The NextWelcome to the inaugural issue of The Next Brief! We're thrilled to have you join us on this journey. Each month, we'll bring you insightful conversations, actionable business strategies, and updates on upcoming events, all curated to support and inspire CEOs, business leaders, and founders like you. LET’S STEP INSIDE → |  |
Starbucks and Nike face strategic crossroads, but what does that mean for your business? In this feature on USA News, we break down the real reasons behind their struggles and what lessons founders and CEOs can take away. From brand fatigue to operational gaps, these giants are offering a blueprint of what not to ignore. Whether you're scaling or stabilizing, this is a must-read.
From the Podcast: Scale to Exit
YOUR MONTHLY CONVERSATION EDIT
 CHERRISE CURTISTariffs, trade wars, and funding decisions—Cherrisse Curtis breaks it all down with real talk and strategic clarity. This conversation is full of game-changing insight, from bootstrapping vs. fundraising to scaling your business with exit in mind. If you’re navigating global markets or growth crossroads, you’ll want in on this. |  JUSTING GOODBREADWhat if your business could be worth twice as much, without doubling your revenue? Justin Goodbread reveals the power of value acceleration and how small changes can lead to massive growth. If you're serious about building wealth through your business, this one’s a masterclass. |
Visionary Voices
A CONVERSATION WITH
Sofia Castillo is redefining what's possible, from launching a startup with no exit plan to building a tech accelerator for Central American talent. Named one of Forbes’ Top 100 Powerful Women, she shares bold insights on leadership, legacy, and impact. This episode is for founders who want to scale beyond borders and into purpose.
From the Podcast: Scale to Exit
ONE ON ONE WITH ALEJANDRA SANTOS
Alejandra Santos dives deep into timing your exit. Are you thinking of selling or going public? I’m breaking down the 2025 M&A and IPO trends that could make or break your exit. If you're a founder, this is your heads-up on what to do right now to position your business for a successful deal.
Want to become a guest at Scale to Exit?
SEND US A MESSAGE!
Carla Garces is the Scale to Exit podcast manager and supports marketing and partnership development. Email her with your podcast pitch.
Into The Next Insights
ON THE SITE NOW
 Fundraising vs Bootstrapping Not All Problems Are Solved With Money |  Hidden Opportunities In Dallas How Smart Business Owners Are Leveraging the Market |
A Final Note
FROM ALEJANDRA’S DESK
“If you want to go fast, go alone. If you want to go far, go together.”
Until next time,
Scale with Purpose. Exit with Power.